What do common skincare ingredients niacinamide, hyaluronic acid, and retinol actually do? For many consumers, the answer is unclear—yet these ingredients are commonly found in products.
In fact, skincare advertisements are becoming increasingly reliant on scientific-sounding buzzwords without being informative at the scientific level. This strategy can negatively impact public health because it creates a gap between perceived credibility and actual consumer knowledge.
Models and influencers often showcase flawless skin, often enhanced by filters or substantial editing. Correspondingly, these impressions may fail to reflect diverse skin types. As a result, consumers may attempt to force products to work for their skin type, which can lead to dissatisfaction in the product or skin damage if not used cautiously.
Additionally, the rise of influencer culture has amplified this issue. Many “skinfluencers” promote skincare products without professional knowledge or qualifications and frequently switch from one product to another. This lack of consistency makes it difficult for consumers to determine what actually works. In many cases, financial incentives drive these promotions, blurring the line between genuine recommendation and paid sponsorship.
This problem is also concerning for younger audiences who are growing more self-conscious about their appearances and are easily influenced. Yale Medicine dermatologist Kathleen Suozzi, MD, studied middle and high school students in 2025 to learn more about the youth’s increasing interest in skincare. Dr. Suozzi explains that using harsh or active ingredients such as strong acids, retinoids, or fragrances can damage developing skin and even cause inflammation and rashes.
Suozzi’s study also caught the attention of Connecticut Attorney General William Tong, who sent a letter to beauty retailer Sephora in 2024 questioning the company’s marketing and promotion of products to children. This response underscores the widespread influence of skincare promotion on younger audiences.
Many consumer habits are leading to overconsumption and misuse. Products are often purchased based on aesthetic appeal, such as cute packaging, rather than necessity. Social media trends also encourage improper use, like mixing multiple products together instead of layering them effectively or over-exfoliating skin. These practices can damage skin and reduce the effectiveness of the products.
This issue reflects a larger need for media literacy and critical thinking. Consumers should be encouraged to question advertising claims instead of accepting them at face value. With professional guidance, individuals can make informed choices to keep skincare more about health instead of appearance.
A Rundown of Hadestown